There is a difference between real life and armchair sport though. I remember the winners because winning is a big deal and very exciting. Runners up are forgotten. I remember a lot of the Gold Cup and Grand National winners over the last 20 years. Could not name a 2nd placed horse. I remember awesome Gold medals won by athletes like Becky Adlington, Mo Farah, Laura Trott, Bradley Wiggins etc but no idea who came 2nd in those races. But in real life the taking part is fantastic.