Shocked by the cost of riding nowadays

I saw quoted the other day £90 for a lesson. It seemed to indicate as a standard lesson cost. Couldnt believe it. For that price I would expect to have a lesson with one of the Olympic riders/professionals.
 
I saw quoted the other day £90 for a lesson. It seemed to indicate as a standard lesson cost. Couldnt believe it. For that price I would expect to have a lesson with one of the Olympic riders/professionals.
Here the prices are different if you bring yours or ride theirs.
I guess it depends on what you are doing. I think the beach ride is likely that.
 
newrider.com