Has anyone heard of this bedding before?

It rings a bell, I think my friend has a bale on her lorry, it's basically woodchip isn't it?
 
I've never heard of it before - why not ask for a sample? I think you could get one it did mention it? I used to use Nedz Bedz - lovely stuff. We are on straw now - I had to economise! Saying that, our straw is lovely quality from our local merchant, really fresh and smells nice and not at all dusty.
 
Sounds like it would be a type of wood chip.

Its another world reading about bedding, I have only ever used straw.
 
I have used something very similar and it was great, warm, non fluffy, miminal waste when skipping out and soaked up wet very well. I would go for it
 
newrider.com